One of the most powerful forms of selling is “influencer marketing.” That’s when a company enlists the media power of a popular celebrity to endorse its brand.  But world-renowned branding expert Steve Lesnard said this form of promotion has some pitfalls users must be aware of. One is not making an excellent match between product… Read Article →

Dick DeVos is a self-identified fan of airplanes. However, he did not have extensive experience of working with any commercial airlines before being asked to put in motion a restructuring plan for the Grand Rapids airport. In this capacity, Mr. DeVos has also worked on arranging an agreement to deliver flights from Southwest airlines.  … Read Article →

 Ashley Lightspeed grew up watching her father as an architect and wanted to be an architect herself. However, as she grew older she realized that as much as her dad liked building buildings, she liked building businesses. Ashely was quick on her feet and able to bridge connections between the most intimidating people. She was… Read Article →

Important Foods, a bugger maker company, has struck a partnership deal with OSI Group industries.The OSI Group specializes in supplying meat products. The deal will be accelerated by the Impossible Food urge to introduce the Impossible Burger in the market. What were the objectives of the partnership? The primary objective of the deal is to… Read Article →

With lots of individuals as well as businesses wanting to get into investing, it is a good idea to consider the benefits of hiring a professional you can trust. One such expert is known as Michael Nierenberg because of the type of experience he has in the field. You can feel completely confident in the… Read Article →

Toyo Setal is a company based in Brazil, operating mostly in the construction, engineering, and procurement industry. It is a subsidiary of the TS Participacoes e Investimentos S.A. (TSPI). The company was established in 2012, and through the years, they were able to engage in numerous projects. In 2013, The company launched the UGH Project,… Read Article →

Riot Games is the well-known developer of massively popular massive multiplayer online role-playing game (commonly known as a MMORPG) League of Legends. League of Legends is enjoyed competitively and casually by many players across the globe. What many people do not know, however, is that Riot Games is owned by Chinese tech giant, Tencent. Tencent… Read Article →

Richard Liu has been referred to as a mega entrepreneur. Although he is mostly known for his work with building, he is also equally known for his work with medicine. Wearing many hats, he has also worked as an Associate Professor of Psychiatry and Human Behavior at Brown University. Having a hand in numerous… Read Article →

Ashley Lightspeed is a self-tailored entrepreneur who has earned her rightful place in Lightspeed Venture Capital Company. Ashley holds a Bachelor of Arts (Media Studies) degree from Duke University. She’s well-versed with consumer investing and offering consultancy services. Ashley’s journey to success Ashley started her career path when she was hired by Bain & Company,… Read Article →

  Gump’s is one of the most famous luxury brands in the world. This brand was created in 1861 by two brothers, Gustave and Solomon Gump, in San Francisco. They started a business that manufactured and sold mirrors and frames. After seeing how much money was being earned by some of those in the California… Read Article →

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