The marketing industry has developed so much especially with the current trends in the marketing technologies and the internet. One person who has become a global figure in the industry is Lori Senecal. She has been in the marketing industry for so long and has developed a strong sense of personality in having excellent marketing knowledge and advertising skills. Lori Senecal unique skills made her the CEO of the Crispin Porter + Bogusky in short, the CP+B which is a global marketing firm. While at work, she could be seen committed every time finding ways to innovate new advertising strategies that will be able to conquer the competitive world of advertising.
Lori Senecal is a former Chairman of the Kirshenbaum Bond Senecal where she made unforgettable achievements by expanding the vision of the company towards global proliferation making the company to expand the borders of it services. According to Campaign Live, the people she has worked with respects her a lot and revealed that there is no single minute you will find Lori Senecal at her comfort zone relaxing from her work as she was working towards achieving ethical issues that need to be combined with advertising strategies to achieve the best. Lori Senecal started developing her interests’ way back in high school, and she had the advantage of growing up as the youngest girl out of four sisters where her parents gave her much attention.
Lori Senecal says that she is always fascinated by the idea of trying out new advertising skills where she likes shifting from brand messaging to the brand action technique. She reveals that concentrating on brand actions attracts more customers to trust your product thus lifting up your brand purpose and achieving its mission. On Ad Week, she states that there are people who supported her efforts and played a huge role in championing her dreams but her most influence was believing in and having the determination to achieve her best. Lori Senecal has made the greatest impact in helping the CP+B to achieve the global status by winning major companies as clients such as the American Airlines creating a management structure that is recognized globally for its efforts in delivering quality services to the clients. Read more about Lori on crunchbase.com.