Lime Crime, a globally renowned cosmetics brand, announced its buy-out by Tengram Capital Partners, a private equity company that solely focusses on reputable cosmetic companies. Following the transaction, the former General Manager of Fresh, Stacy Panagakis, also comes in as the new Chief Executive Officer.
At Lime Crime, beauty is redefined. The brand has a robust online presence, and as a cult-status, the brand brings out the real beauty in you. Founded by Doe Deere and Mark Dumbleton in 2008, the company creates products that take you to a world where you can express yourself unashamedly.
Vegan and Cruelty-Free Products
Lime Crime highly regards our furry, animal friends. That’s why all products are vegan and cruelty-free. That means none of their beauty products contain animal ingredients. Neither are they tested on animals. For that reason, the company received the highly coveted PETA and Leaping Bunny Certification for its unadulterated efforts to take care of animals’ well-being. The products range from Venus make-up palettes, Velventines (matte and ultra-matte liquid), smoothie plushes, the shiny Diamond crasher lip toppings, and Unicorn Hair to cater for all your beauty needs.
A decade after its establishment, the brand has now achieved international recognition and has partnered with renowned cosmetic retailers like Bloomingdales, Ultr.com and Riley Rose. Additionally, the company opened its UK branch.
The acquisition by Tengram will bolster Lime Crime’s growth strategy, creating better channels to avail the company’s unique products to its esteemed consumers. The cosmetic bigwig will continue operating under Limecrime.com while selecting reputable retail partners to make the products accessible from anywhere.
The former General Manager of Fresh, Stacy Panagakis, assumed office on June 18 and brings along invaluable industrial experience. “I’m glad to be part of the company at this pivotal time, she said. “Lime Crime is a brand that resonates with ladies globally. This partnership with Tengram is a strategic move to take the brand to the next level.”
On another token, Doe expressed her joy ion the partnership with high prospects in the investments and expansion opportunities. “I’m proud of where we’ve reached, and I’m confident that Stacy and her team will take the company to a higher notch.”