Do you have a container of EOS lip balm in your makeup bag? Many people have made the Chapstick switch and now proudly use the EOS lip balm name to cure their chapped, uncomfortable lips. And, those who are now using EOS are using a brand that has surpassed the competition in just a few short years.
Chapstick has been a trusted name that people have used for generations now. EOS, on the other hand, came to light in 2009. In just seven short years, the Lip Balm Company became a respected name that people trust more than Chapstick, the leading product for more than 100 years now.
EOS become popular quickly due to effective marketing strategies, that included listening to consumers and what they wanted. Their research indicated that consumers wanted a natural product that worked, with a great smell and flavor, and an affordable price. EOS accomplished all those great things in one small container. The company’s marketing included the use of social media, where they marketed to Facebook active millennials.
Although the Chapstick name is one that has been around forever, don’t let time persuade you into thinking that it is the best chapped lip product around. EOS has proven themselves worthy of a shot at fame with their high-quality lip balms that nourish the lips!
To read the EOS history, click: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick